The FenDak Group is an executive consulting firm and technology solutions provider of turnkey marketing, e-commerce, loyalty, incentive, rewards, business-building programs, and digital platforms. We design, develop, and operate affordable business and consumer marketing and loyalty programs that deliver results.

With in-house incentive, loyalty, financial, technology, marketing and business operations experts, our products and services include: Klosebuy, Program Management and Support, Channel Incentives, and a Shopping Rewards Platform.

Loyalty Solutions for New and Lifetime Customers

The loyalty and retention of your customers is built through strong relationships. Whether so finely tuned as to be one-to-one, or in large groups or segments, the ultimate success of your business depends on extracting the maximum value from your existing customers while providing an effective, low-cost method for acquiring new ones.

We see consumers as people first, so building true loyalty between a consumer and a brand requires an ongoing commitment to understanding and addressing the diverse qualities of people. Consumers are motivated by tangible and intangible rewards, as well as motivating experiences.

The professionals of The FenDak Group have spent a lifetime building profitable companies and supporting global brands. With organizations such as Coca-Cola, Colgate-Palmolive, and Marriott, the founders of The FenDak Group have a rich history of implementing successful large-scale incentive and loyalty-based programs supporting and partnering with world-class brands.

Whether you are a Fortune 500 company or a small business looking for support, we have the experience to help. We take products and create brands. We take brands and create loyalty. We strengthen your relationship with your customers, and provide the analytics necessary for continued growth. Allow The FenDak Group to tailor a program specific to your needs and provide the right solution for you.

Consumer Loyalty is best generated through a program where every interaction and every touch-point with a customer is an opportunity for positive connection with the brand.

PRODUCTS AND SERVICES

  • KloseBuy
  • PROGRAM MANAGEMENT & SUPPORT
  • Channel Incentives
  • SHOPPING REWARDS PLATFORM

Programs that deliver results

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FOUNDERS

Frank Fennell Co-Founder & Partner

A proven investor and entrepreneur in the incentive industry, Mr. Fennell has established a successful track record of establishing, leading, and strategically growing global promotional, incentive and loyalty-based companies for nearly 25 years. In 1992, he founded Fennell Promotions, and within tw...

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Frank Fennell
Co-Founder & Partner


A proven investor and entrepreneur in the incentive industry, Mr. Fennell has established a successful track record of establishing, leading, and strategically growing global promotional, incentive and loyalty-based companies for nearly 25 years. In 1992, he founded Fennell Promotions, and within two years, had already developed custom promotional programs servicing the world’s leading beverage companies. Thereafter, the company introduced a unique product tailored specifically for the hospitality market that proved to be an instant success for Fennell Promotions, as well as forming the basis for what is now the industry standard in the incentive industry. Mr. Fennell’s leadership skills and unique ability to innovate and develop marketing strategies and promotional campaigns for both private and public companies across a variety of industries was the key driver for the accelerated growth and success of Fennell Promotions. In 2002, after establishing Fennell Promotions as a market leader to both the beverage and hospitality industries, executing over 350 promotions, and servicing over 5,000,000 participants, Mr. Fennell successfully exited his ownership interest in Fennell Promotions, but was retained as President until co-founding The FenDak Group.

Mr. Fennell devotes significant time and resources to his philanthropic pursuits, primarily supporting St. Jude’s Children’s Hospital in which he has received national recognition.

Gene Bardakjy Co-Founder & Partner

Mr. Bardakjy has over 18 years of both domestic and international investment, business development, strategic, operational, and leadership experience in a variety of industries. As a senior executive in private equity, his investment history includes companies spanning business services, technology...

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Gene Bardakjy
Co-Founder & Partner


Mr. Bardakjy has over 18 years of both domestic and international investment, business development, strategic, operational, and leadership experience in a variety of industries. As a senior executive in private equity, his investment history includes companies spanning business services, technology, healthcare, industrial manufacturing, logistics, and construction.

His distinct background as a hands-on operator, investor, and legal professional has allowed Mr. Bardakjy to successfully manage private equity investments that have directly resulted in outsized portfolio company investment returns. His experience includes significant deal origination, executive management, diligence, legal and transaction negotiations, transitions, capital raise, and portfolio oversight. Mr. Bardakjy has assumed the role of a hands-on turnaround operator in a multitude of portfolio company functions, including the executive management functions of chief executive officer, chief operating officer, and chief transition officer.

Prior to co-founding The FenDak Group, Mr. Bardakjy was a partner with Empire Investment Holdings, a consulting partner to Platinum Equity, and founded GBK Investments, a private investment and consulting group.

Mr. Bardakjy earned a Bachelor’s Degree from Florida State University and a Juris Doctor degree from Nova Southeastern University. He is a member of the Florida Bar.