A FIRM FOCUSED ON SOLUTIONS
The FenDak Group
Whether you are a Fortune 500 company or a small business, we have the experience to help. We strengthen your relationship with your customers, and provide the analytics necessary for continued growth. We will tailor a program specific to your needs and provide the right solution for you.
We see consumers as people first, so building true loyalty between a consumer and a brand requires an ongoing commitment to understanding and addressing the diverse qualities of people. Consumers are motivated by tangible and intangible rewards, as well as motivating experiences.
The FenDak team has the skills and experience necessary to design, develop and maintain a wide range of loyalty, incentive and marketing offerings. Our extensive in-house expertise allows us to deliver outstanding customer experiences across all our platforms and programs.
Lines of Code
Meet the Founders
Mr. Fennell has a successful track record of establishing, leading, and strategically growing global promotional, incentive and loyalty-based companies for nearly 25 years. In 1992, he founded Fennell Promotions, and within two years, had already developed custom promotional programs servicing the world’s leading beverage companies. By 2002, Fennell Promotions was the market leader to both the beverage and hospitality industries, executing over 350 promotions, and servicing over 5,000,000 participants. After Mr. Fennell successfully exited Fennell Promotions, he co-founded The FenDak Group in 2015.
Mr. Fennell devotes significant time and resources to his philanthropic pursuits, primarily supporting St. Jude’s Children’s Hospital in which he has received national recognition.
Mr. Bardakjy has over 20 years of both domestic and international investment, operational, and leadership experience in a variety of industries. His investment history includes companies spanning business services, technology, healthcare, industrial manufacturing, logistics, and construction. His distinct background as a hands-on operator, investor, and legal professional has allowed Mr. Bardakjy to successfully manage private equity investments, as well as assume the role of chief executive officer, chief operating officer, and chief transition officer.
Prior to co-founding The FenDak Group, Mr. Bardakjy was a partner with Empire Investment Holdings, a consulting partner to Platinum Equity, and founded GBK Investments, a private investment and consulting group. Mr. Bardakjy earned a Bachelor’s Degree from Florida State University and is a member of the Florida Bar.
MARKETING AND LOYALTY SOLUTIONS FOR NEW AND LIFETIME CUSTOMERS
The professionals of The FenDak Group have spent a lifetime building profitable companies and supporting global brands. With organizations spanning every size and industry, the founders of The FenDak Group have a rich history of implementing successful marketing and loyalty-based programs that have supported world-class brands and companies.
The loyalty and retention of your customers is built through strong relationships. Whether so finely tuned as to be one-to-one, or in large groups or segments, the ultimate success of your business depends on extracting the maximum value from your existing customers while providing an effective, low-cost method for acquiring new ones.
Products and services
The FenDak Group is an executive consulting firm and technology solutions provider of turnkey marketing, e-commerce, loyalty, incentive, rewards, business-building programs, and digital platforms. We design, develop, and operate affordable business and consumer marketing and loyalty programs that deliver results.
With in-house incentive, loyalty, financial, technology, marketing and business operations experts, our products and services include: Klosebuy, Program Management and Support, Channel Incentives, and a Shopping Rewards Platform.
PROGRAM MANAGEMENT & SUPPORT
SHOPPING REWARDS PLATFORM